Joffre Bruce was appointed Vice President, Consulting Business Development for the Ontario Region in 2014.
In this role, he is responsible for the development and implementation of regional and national business development strategies to create value for BDC’s clients in Ontario.
His team’s goal is to maximize the competitiveness of entrepreneurs, whether through consulting or financing, or a combination of both.
Mr. Bruce joined BDC in 1990 as Account Manager and took on roles of increasing responsibility, including Senior Account Manager, Business Centre Manager and Vice President, Operations. Prior to his current role, he was Vice President, Financing and Consulting, GTA Central and East.
Mr. Bruce has a Bachelor of Economics and a Bachelor of Commerce from Memorial University. He also holds the Chartered Professional Accountant (CPA, CGA) designation.