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1. Omnichannel marketing: 5 steps to a seamless customer experience
Blog
25
August
2014
What does omnichannel marketing mean and how can small businesses practice this new marketing paradigm?
By Mallika Kazim
2. ViewPoints study - Marketing, sales and client experience - April 2012 - BDC
The purpose of this study was to better understand how Canadian entrepreneurs use marketing and sales to improve the client experience.