Logo - Business Development Bank of Canada - BDC

Market entry strategy

A market entry strategy is a company’s plan for delivering goods or services to a new market (a new country or customer segment).

To prepare an effective market entry strategy, a company should consider a number of factors, including:

  • Barriers to entry (factors that may make it more difficult to enter the market, such as a different language or a strong competitor)
  • Marketing costs
  • Local sales and delivery processes
  • Local culture

The market entry strategy should also outline the company’s goals and expectations for entering the market.

Your privacy

BDC uses cookies to improve your experience on its website and for advertising purposes, to offer you products or services that are relevant to you. By clicking ῝I understand῎ or by continuing to browse this site, you consent to their use.

To find out more, consult our Policy on confidentiality.