Logo - Business Development Bank of Canada - BDC

What you’ll learn

SaaS companies have a unique growth trajectory. Discover the metrics that matter. Learn to monitor, compare and optimize performance in key areas to accelerate the growth of your SaaS business.

Topics covered

  • Understand and measure four key metrics to measure SaaS growth 

    Learn how churn rate, recurring revenue, customer acquisition costs (CAC) and customer lifetime value (CLV) help you monitor performance

  • Get tips to reduce your churn rate

    Unlock the key to faster revenue growth

  • Discover essential ratios for SaaS businesses to assess future performance

    Understand the relationship between CAC and LTV and why it matters

  • Prepare your SaaS business for financing

    3 questions to answer before applying for a loan or business line of credit




16 pages

Read time

8-minute read



View an excerpt

Who is it for?


Learn what banks and investors look for when SaaS companies seek financing or growth capital

Sales managers

Compare CAC and LTV to acquire new customers at lower cost and build customer retention strategies.

Financial managers

Understand how four key SaaS metrics can help you measure the financial health of your tech company

Fill in the form to get your guide.
It’s 100% free.


Explore more

Your privacy

BDC uses cookies to improve your experience on its website and for advertising purposes, to offer you products or services that are relevant to you. By clicking ῝I understand῎ or by continuing to browse this site, you consent to their use.

To find out more, consult our Policy on confidentiality.