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Essential SaaS Metrics

A Guide for Entrepreneurs
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SaaS companies have a unique business model that requires different metrics to be properly understood.

Learn how to measure your churn rate, monitor recurring revenue, track and optimize customer acquisition costs (CAC) and customer lifetime value (LTV) to secure financing for growth.

You’ll learn

  • How to measure and understand four key metrics to measure SaaS growth.
  • Tips to reduce your churn and improve your ability to grow over the long term.
  • How to calculate the ratio between customer acquisition costs (CAC) and customer lifetime value (LTV) for insights into future performance.
  • 3 questions you need to answer before applying for a loan or line of credit.

4 metrics to optimize your SaaS business

Learn how to monitor and measure recurring revenue, churn rate, customer acquisition costs and customer lifetime value to manage the financial health of your SaaS company.

Accelerate profitability

Understand the ratio between CAC and LTV to optimize sales and marketing, acquire new customers at lower cost and build retention strategies that can ensure your long-term viability.

Access financing to boost profits

Get insights into the right metrics to value your SaaS company, attract investments, apply for loans and access financing to fund growth.

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