Financial support and resources available for businesses impacted by COVID-19.

Support for businesses impacted by COVID-19.

Promotion Results

Marketing and promotion strategy advisory services

Social distancing has forever changed our relationship with technology, taking it from a convenience to a necessity. As more people look online to answer their work and personal needs, businesses must quickly adapt their capabilities to meet shifting demands and purchasing behaviour.

BDC’s advisory services help you quickly identify game-changing improvements to your digital environment so you can take fast action—and it can all be done remotely.

Capture quick wins to boost your online presence

BDC helps you:

  • Quickly build an action plan for online success based on your business reality
  • Optimize and enhance your website’s sales capabilities
  • Increase your website’s ranking in search engine results
  • Create more impact with your social media efforts
  • Make the most of your paid traffic campaigns
  • Get your business ready for e-commerce

Benefits for your business:

1. Knowledge

  • Discover what’s needed to outshine your competitors online
  • Learn how your digital communication channels work together to attract customers
  • Find out how to make your web pages more user-friendly to increase sales
  • Learn how to integrate analytics and other tracking tools to measure website performance
  • Understand data security laws and how to protect your users’ information
  • Create more social media impact with stronger branding, activities, and engagement
  • Find out how to digitally enhance your current promotional efforts for greater success

2. Expertise

Our advisors conduct a thorough but speedy review of your company’s digital environment (i.e.: Website, e-commerce, social media, online marketing, etc.) and provide you with:

  • Keyword research to help you optimize visibility and search engine rankings
  • Identification of technical issues or broken links that may be deterring website visitors
  • Analysis of your website’s measurability and tracking to improve decision making
  • Requirements to quickly launch your online store, as applicable
  • Review and optimization of your order fulfillment process, including returns, as applicable
  • Best practices to secure your digital environment
  • Comparison of your social media activities to those of your competitors and a best-in-class company in your industry
  • Recommended enhancements so you can boost your digital promotional activities

3. Support

  • Improve your online presence quickly with advice designed to get quick wins
  • Rely on our guidance to set up or optimize web tools effectively
  • Trust your internal team or web provider to enhance your website and/or digital campaigns with our support
  • Get help selecting a qualified web provider to assist you now and moving forward

Other solutions to help you pull through difficult times:

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