One of the first rules for creating a sustainable business is learn to do more with less. Reducing waste is in the best interest of not just the environment but also your business.
Having an environmental plan will save your business money by reducing costs. Furthermore, the plan doesn't have to cost much—or even anything—to develop, and can be carried out with minimal effort.
Small changes, big savings
Start your green plan with small changes that will save you money quickly. Turning off lights and equipment at night will cut your energy bill, often significantly. You can also eliminate waste by changing the raw materials you use, modifying your processes and introducing a paperless system to save on printing and photocopying costs.
By spending a little money, you can save even more. For example, exercising due diligence regarding the environmental condition of real estate purchases can save you considerable expense down the line. And servicing of your equipment will help maintain its energy efficiency, prolong its lifespan and minimize repair costs. And purchasing energy-efficient equipment can cost somewhat more but save you substantial sums in the long run.
Another benefit of creating a green business comes from the marketing opportunities it provides. The demand from customers for environmentally responsible products and services is growing. So, let your customers know about the steps you are taking to minimize waste, lessen your environmental impact and be more energy efficient. Just make sure your marketing messages reflect real, measurable progress or else you leave yourself open to accusations of greenwashing.
Create an environmental plan
So improving your environmental performance makes good business sense from all perspectives. But where do you start?
As with any new strategic project, it's a good idea to create and implement a solid plan. Hiring a professional can be helpful when you want an outside perspective.