1. Millennials are driving the consumer revolution Millennials, the hyper‑connected generation of young people born from 1980 to 2000, are driving a profound transformation in habits among all consumers. They tend to be frugal, savvy shoppers and not particularly brand loyal. What you can do about it: Improve your customer experience With lower brand loyalty among millennials, customer experience has become more crucial than ever. Understand your current and targeted clients’ needs. Manage and exceed customer expectations at every step of the customer journey. Use individualized attention to drive loyalty (for example, by selling personalized offerings).