Top trends in Canadian online business
As more and more consumers shop online, their relationship with your business is changing. Canadians are using a variety of devices to research companies online, interact with them and purchase their products and services.
You need to align your strategy with your customers’ changing online behaviour. And the first step is to fully understand the trends influencing their shopping and buying decisions.
In this short video, you'll discover the increasing importance of rating websites and social media in shaping customer opinions. You'll also learn about the rise of e-commerce in Canada, including projections for the continued growth of this sector. And you'll learn how mobile services are becoming an essential investment for businesses as consumers turn away from their desktop computers. Young consumers, in particular, expect mobile-friendly versions of websites—and may be put off by businesses that don't provide them.
Discover the insights you need to make the most of your company’s digital strategy.