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Support for businesses impacted by COVID-19.

Live webinar

Winning new customers in a changing economy

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With Canada expecting a strong economic rebound in the coming months, businesses must get ready now to take advantage of opportunities in the future.

Register for our free, live webinar, and let BDC experts help you get in the growth mindset. They will share advice on how to close leads more efficiently and improve sales processes at every step of the way, from preparation to execution.

Plus, get a sneak peek at the latest economic forecast from BDC’s Chief Economist Pierre Cléroux.

The presentation will be followed by a Q&A session with our experts.

When: March 10, 2021 at 12 p.m. (EST)

Duration: 1 hour

Cost: Free

You’ll discover how to:

  • win more sales
  • figure out the place of online sales in your business
  • deliver on your promises to clients and ensure they remain satisfied

Who should watch:

Businesses who have experienced challenges such as

  • difficulty sourcing leads
  • difficulty increasing their sales
  • difficulty closing potential sales

Can’t make it? No problem! You can still register, and we’ll send you a recording of the webinar afterward.

Our experts:

Chris O’Shea

Dan Johnstone

Executive Advisor, High Impact Firms, BDC Advisory

With over 30 years of experience in the packaged goods, pharmaceutical and food industries, Dan has held senior positions at companies ranging in size between $30M and $1B in revenue. His talents for strategic planning, leadership training, business development and marketing have led the companies under his direction to great success. Dan achieved breakthrough results in the healthcare industry by creating long-term partnerships between highly siloed stakeholder groups such as government, academics and professional associations. He also led multi-million-dollar brands to double-digit growth . In addition to advising firms across multiple business sectors, Dan is also Managing Partner of his own start-up CPG company, so he has deep personal experience in “feeling the pain” of the entrepreneur. Dan works closely with his clients to understand their unique opportunities and barriers to growth. As a highly strategic thinker, he takes pride in developing game-changing transformational plans that blend the best of both corporate and entrepreneurial firms.

Chris O’Shea

Chris O’Shea

Senior Business Advisor, BDC Advisory Services

Chris O’Shea is a senior business advisor at BDC. He has spent that last number of years helping BDC clients with their sales, marketing and digital strategies as part of their growth journeys. Prior to that, he was developing digital marketing strategies for entrepreneurs and businesses across the country in the agency world. In his 20-plus year career, Chris has also worked in direct sales, web development, digital marketing, business analysis and technology consulting. He is a client-focused and technically savvy professional with a passion for turning business needs into results-driven solutions. An advocate of clearly defined processes, he constantly looks for ways to align technology with requirements while always keeping an eye on the bottom line.

Pierre Cléroux

Pierre Cléroux

Vice President, Research and Chief Economist

Pierre Cléroux leads a team of experts who analyze economic data to identify business and sector trends impacting Canadian entrepreneurs. Mr. Cléroux is also responsible for providing economic analysis and advice to BDC’s senior management team, and supervises all marketing and industry research activities. Over his 25-year career as an economist, he has held several influential positions that had a direct impact on entrepreneurs in Canada and abroad. A seasoned speaker, he regularly travels across the country to help business owners understand the risks and opportunities presented by the economic environment.

Register now

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