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Supply and demand analysis tool

Supply and demand analysis is part of a comprehensive strategic planning approach. It’s about making sure that you’re always responding in the best way to the needs of the customers you’re trying to serve, because the market and consumer habits are changing rapidly.

This tool will provide you with a solid foundation for a supply and demand analysis that can inform a more complete strategic planning exercise.

The tool will allow you to:

  • Analyze your external business environment
  • Evaluate the evolution of your market and consumer habits
  • Brainstorm the forces affecting your company
  • Assess the strengths and weaknesses of the competition
  • Make decisions about your offer, your prices, your supply chain and your margins
  • Determine your strategic priorities and create an action plan
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