What is it?

This tool will provide you with a solid basis for analyzing supply and demand as part of strategic planning. It will help you confirm whether your business still meets the needs of your target clients in the best way possible.

This tool will help you

  • Analyze your external business environment

    Consider macro-environmental factors, such as new regulations, that could impact your business.

  • Assess market changes

    Look at market and consumer trends and classify them as either threats or opportunities.

  • Analyze the competition

    Assess the strengths and weaknesses of your competitors to determine your market positioning.

  • Analyze your offering

    Evaluate your sales performance and make decisions about your offering, prices, procurement and margins.







Who is it for?


Prepare your business to adjust to market changes to ensure sustainability and growth.

Marketing managers

Lay the foundation for a good strategic planning exercise that will guide the company’s growth.

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It’s 100% free.


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