Logo - Business Development Bank of Canada - BDC

Content syndication

With content syndication, companies post or promote their own blogs, articles, videos and other online content on other organizations’ websites.

As a form of content marketing, content syndication helps raise a company’s online profile by making its content available to a very large audience across multiple sites. When content syndication drives traffic back to the company’s own website (to download a full article, for example), it is called inbound marketing.

Content syndication may be a paid service or unpaid. In either case, content syndication requires a company to know its audience well to be effective, and it must post its content on websites that audiences are likely to visit.

Your privacy

BDC uses cookies to improve your experience on its website and for advertising purposes, to offer you products or services that are relevant to you. By clicking ῝I understand῎ or by continuing to browse this site, you consent to their use.

To find out more, consult our Policy on confidentiality.