Digital maturity assessment
Length of survey: 4 minutes
Did you know that companies with a higher level of digital maturity enjoy higher sales and profit growth than their peers?
Use our free Digital maturity assessment to find out where you stand and how you compare with your industry peers, as well as to identify areas for improvement.
Once you get your results*, you can download a detailed, printable report containing recommended readings and information on best practices.
3 reasons to assess your company’s digital maturity
- identify your current level of digitization
- compare your digital maturity to your industry peers
- discover your potential for improvement
The data used in this Digital maturity assessment comes from a national survey of more than 2,000 Canadian small and mid-sized businesses.
Frequently asked questions
What is the Digital maturity assessment?
BDC’s Digital maturity assessment evaluates the digital maturity of a business on two different but related dimensions: Its digital intensity and its digital culture.
Digital intensity measures the use of digital technologies in the company’s operations. Key factors include:
- the use of digital tools to interact with customers, partners or suppliers
- the collection and use of data to make decisions
- the digitization and integration of business processes
Digital culture measures the ability to implement change in the company. Key factors include:
- a strong digital strategy and vision
- support from leaders
- appropriate planning
- establishing an environment that rewards risk taking and collaboration
- a focus on training and continuous learning
What is the Digital maturity assessment based on?
BDC’s analysis follows a methodology developed by the Massachusetts Institute of Technology (MIT) to investigate the relationship between digital maturity and financial performance.
In collaboration with Capgemini Consulting, the MIT Centre of Digital Business developed a digital maturity model. The goal was to investigate the relationship between each stage of a company’s digital maturity as it relates to revenue generation, profitability and market valuation. The model evaluates companies on two dimensions: Digital intensity and transformation management intensity.
The study showed that investing in digital technologies drives revenue, but transformation management capabilities drive profits. After studying 400 large companies over two years, they found that intensive use of digital technologies was not enough for a business to become more profitable; businesses must appropriately manage these assets to gain a real advantage. They concluded that businesses with higher digital maturity outperformed less mature firms on multiple financial measurements.
We wanted to find out if these conclusions also applied to small and mid-sized businesses in Canada. To do so, we adapted MIT’s model to the realities of smaller businesses (their approach only looked at multinational corporations and large organizations).
Source: Westerman et al. The Digital Advantage: How Digital Leaders Outperform Their Peers in Every Industry, Capgemini Consulting, MIT Sloan Management, 2016.
Where does the benchmarking data come from?
The data used to build the benchmarking tool comes from a survey of 2,000 Canadian businesses across the country. The survey was carried out between March 16 and April 23, 2018. The results were weighted by region and size of business to ensure findings were representative of Canadian small and mid-sized businesses as a whole.
Why is my benchmarking group different from what I selected?
For some industries and company size, the survey did not produce enough observations to create reliable comparison groups at the industry level. In these cases, similar industries were combined to generate enough observations to create a benchmarking group.
How will BDC be using the data I provided?
The information you provide in this questionnaire will be kept confidential and used by BDC for the purpose of the assessment and for data analytics. Your information will not be disclosed to third parties.
Can BDC help my business improve its digital maturity?
* Confidentiality: The information you provide in this questionnaire will be kept confidential and used by BDC for the purpose of the assessment and for data analytics.
This Digital maturity assessment is offered free of charge, on an as-is basis, without warranties. Technical assistance is not provided.
BDC makes this tool available on its website to aid Canadian businesses in assessing their digital maturity profiles. Use of the tool should not be construed as an endorsement or verification by BDC of the accuracy of your business plan. BDC is not responsible in any manner for direct, indirect, consequential or special damages, however caused, arising from your use of this tool.