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Sales and marketing

An effective integrated sales and marketing strategy is crucial to the success and growth of your business. Discuss the latest sales and marketing trends, insights and best practices in your line of business with BDC’s team of experts and industry leaders.

Recent posts

Blog Sales and marketing
July 18, 2021 | Sales and marketing | Martin Wiedenhoff and Oscar Ortega Lopez

Apple and Google are changing the rules of digital advertising: Is your business ready?

Coming privacy changes could upend how businesses conduct online marketing and advertising. Learn how to prepare.

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Blog Sales and marketing
December 04, 2020 | Sales and marketing | Michelle Scarborough

4 megatrends shaping the post-pandemic digital transformation

Discover the four trends to watch and embrace as we prepare for the continued digital transformation brought on by the pandemic.

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Blog Sales and marketing
August 10, 2020 | Sales and marketing | Laura Didyk

Five ways to make your virtual events more inclusive

Here are five tips to help you create more inclusive events, whether they are virtual due to COVID-19, or when they eventually return to in-person.

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Blog Sales and marketing
July 16, 2020 | Sales and marketing | Chris O’Shea

Restart your marketing as the economy reopens

Marketing budgets are one of the easiest expenses to cut for cashflow purposes but taking your foot off the marketing gas pedal can be self-defeating.

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Blog Sales and marketing
May 28, 2020 | Sales and marketing | Sandra Coffey and Lucie Chouinard

Need an e-commerce strategy for your business? Here’s how to do it

Discover how to analyze your current environment and business capabilities to build your vision for going online.

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