Portfolio company

Article

Details
Region
Ontario
Industry sector
Other services and manufacturing
Investment year
2022
Fund
Growth Venture Co-investment Fund
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Investor
Jack Fraser
Jack Fraser

Partner

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About the company

Article makes it easy to buy beautiful modern furniture. Article opened shop to offer a better way to get great style and high quality products delivered quickly and easily, right to your home. You see, traditional retail models are not set up to facilitate great value — especially in the furniture market. The founders wanted to use technology to combine the convenience of eCommerce with the assurance of an in-person experience. By uniting their engineering mindset with a killer design team, Article was born. By focusing on a digital-first experience, Article is able to pass along considerable savings to customers. Also taking shipping as seriously as design, Article sends out thousands of orders to customers across the United States and Canada every month. Since launching in 2013 Article has grown rapidly. Today, more than 1,000,000 orders have been delivered across Canada and the U.S.