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In today's global marketplace, exporting and other international trade opportunities are important success factors for a growing number of companies. But entrepreneurs are often intimidated by the prospect of doing international business. After all, exporting brings a whole new set of challenges.
What challenges are you facing?
Ensuring that you carefully go through each step is the best way for your business to succeed on its journey to international expansion.
Am I ready to export?
There are plenty of opportunities for your business to grow beyond the borders of Canada; the rewards can be great, but exporting is not without risks.
Developing my export plan
An export plan will help you to evaluate the risk and potential benefits to your business, while outlining the path that will enable you to reach your goals.
Identifying my target market
Identifying and selecting the right market may be the most important decision you’ll have to make as part of your export strategy.
Doing business with large companies
Changes in technology and the way business is done mean that small businesses now have the capacity to compete in the global marketplace.
Developing my export marketing strategy
For you to be successful abroad, it takes in-depth market research and a marketing plan that is sensitive to the foreign market’s culture and customs.
Entering a target market
By this stage, you have arrived at your final decision. Now it’s time to develop your plan of attack—your market entry strategy.
Delivering my goods
Although shipping internationally can be complicated, making sure that you are familiar with the various regulatory requirements can make for a much smoother process.
Financing my exports
Lenders prefer sound facts and pictures, so back up your information with a strong financial plan, particularly in areas such as export financing.
Managing online sales and exports
High-speed connectivity, user-friendly software and easy transportation have reduced the barriers to finding and selling to foreign customers via the Internet.