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Mallika Kazim

Senior Business Advisor
Mallika Kazim

Mallika Kazim is a Senior Business Advisor at the Business Development Bank of Canada (BDC). She delivers integrated marketing solutions to small and medium‑sized businesses with a commitment to measurable and meaningful results. Mallika has over 10 years of experience in sectors such as consumer packaged goods, pharmaceutical, retail, financial services and technology. She specializes in marketing strategy, communications, analytics and digital and social media. A seasoned professional with a passion for connecting brands to their customers, she has built successful marketing campaigns for top Canadian and global brands including Telus, Rogers and LG Canada. Mallika also teaches Integrated Marketing Communications at Algoma University in Sault Ste. Marie.

Recent posts

Blog Sales and marketing
March 11, 2019 | Sales and marketing
The online marketing channels SMEs should prioritize in 2019

Entrepreneurs have a myriad of channels available to them to market their businesses. The challenge is finding which ones they should prioritize.

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Blog Sales and marketing
July 06, 2015 | Sales and marketing
5 ways to improve your business with market research

Check out how you can use market research to solve common business problems and answer questions.

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Blog Sales and marketing
November 17, 2014 | Sales and marketing
A practical guide to market research to help you make better decisions

Here is a practical guide for conducting and using market research to help you make better business decisions.

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Blog Sales and marketing
August 25, 2014 | Sales and marketing
Omnichannel marketing: 5 steps to a seamless customer experience

What does omnichannel marketing mean and how can small businesses practice this new marketing paradigm?

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