Top 5 business articles of 2025
Economic uncertainty, shifting trade dynamics and rapid technological advancements marked Canada’s business landscape in 2025. Yet, amid and despite these headwinds, Canada’s entrepreneurs demonstrated remarkable resilience as they navigated economic turbulence and found ways to adjust to new realities.
Our top articles of 2025 show that Canadian business owners reimagined their strategies. Many responded to rising tariffs and global market volatility by diversifying their operations, exploring new sectors and seeking opportunities beyond traditional boundaries. The ability to adapt quickly became a defining trait.
While the year wasn’t always easy, it’s clear that entrepreneurs are still finding opportunities to build and grow their businesses.
We hope the top five articles of the year will inspire you to do the same.
What are tariffs?
Tariffs were on everyone’s minds this year. Even if your business wasn’t directly affected, some of your clients probably were.
We also saw that many people tried to understand how tariffs worked and how they would affect them. Our definition of tariffs was particularly popular in this context. You’ll also find links to other relevant resources if your business is affected by tariffs and the economic uncertainty they are creating.
PESTEL analysis: Identify external forces affecting your organization
When external factors are creating uncertainty for your business, finding a way to analyze those challenges is key. A PESTEL analysis is designed to help you identify and monitor the major external forces that are affecting your business. By understanding the political, economic, social, technological, environmental and legal forces influencing your business, you’ll be able to make informed decisions and prepare for change. It’s no wonder this article was so popular this year!
How to value a business you’d like to acquire
With Canada’s aging population, a growing number of entrepreneurs are expected to retire in the coming years. And while this can create a challenge for entrepreneurs who need to prepare their exit, it’s also an opportunity for those who are in a position to buy. In either case, understanding how a business is valued is crucial to ensure you receive full value or pay the right price during a transition.
This article outlines the key factors to consider when evaluating an acquisition, from financial performance to market position, equipping you with the basics to start thinking about a potential acquisition.
Maybe buying a business could be a good idea for you in 2026?
50 interview questions for hiring the best job candidate
When every dollar counts, recruiting the right people is essential.
This comprehensive list of behavioural, situational and technical interview questions can help give you ideas to make the most of your limited time with the candidate during the interview.
When you ask the right questions, you can find candidates who are qualified for the work and who share your company’s values. This sets up the foundation for a strong team.
How to find a good business idea
Year in and year out, around 100,000 new businesses are created in Canada.
However, to start a new business, you need a good idea, and that’s not always easy to come by. Luckily, we have tips for you!
Learn how to identify market opportunities, evaluate your strengths and bring your vision to life, helping you take the next step with confidence.
Bonus guide
How to Diversify Your Business: A Guide for Entrepreneurs
Diversification reduces risk and opens doors to new growth opportunities. It’s also one of the best ways to deal with unpredictable trade relationships.
This guide explores practical ways to diversify, including finding new markets, developing alternative products, or expanding into different sectors. Download it now to discover actionable steps you can take to build a more resilient business.
Bonus tools
Tools to help you grow your customer base
With growth expected to remain low in 2026, finding new customers may be more critical than ever. But that’s often easier said than done.
To help you, we’ve updated two of our most popular tools. The free website assessment tool will help ensure your website is fully optimized and functional, allowing prospects to discover your business without any hassle.
Meanwhile, our updated marketing plan template will help you create a marketing strategy that targets and attracts the right clients, making the most of every dollar you invest in customer acquisition.