A market entry strategy is a company’s plan for delivering goods or services to a new market (a new country or customer segment).
To prepare an effective market entry strategy, a company should consider a number of factors, including:
- Barriers to entry (factors that may make it more difficult to enter the market, such as a different language or a strong competitor)
- Marketing costs
- Local sales and delivery processes
- Local culture
The market entry strategy should also outline the company’s goals and expectations for entering the market.