Small and mid-sized consumer goods companies across Canada and beyond are turning to Orderbot Software to increase their efficiency and profitability. Orderbot's full-service, end-to-end software solutions maximize operational efficiency through enhanced order taking, product management, customer databases, distribution, inventory and more. Its customers experience total enterprise visibility as well as great analytics and reporting, and companies are increasingly relying on Orderbot Software for their own success.
With success come challenges, so Orderbot officials approached BDC on two fronts: first for an Xpansion Loan to support the company's marketing and sales efforts, and then to expand the company's website and better its ranking in search engines. Orderbot's talented team had the know-how, but wanted an independent validation of their plans along with a prioritized e-marketing strategy to increase website traffic and generate sales.
BDC Financing provided Orderbot with the necessary working capital and an Internet specialist from BDC Advisory services conducted a thorough website diagnostic, comparing key words, social media profiles, incoming links, site structures and more against competitor websites. The BDC Internet specialist provided the management team with a detailed report, which they used to implement website improvements.
Says Orderbot Software Co-Founder Marianne Zakhour: "BDC helped us translate our value and market position into a meaningful and focused online strategy and digital vision."