Privacy Analytics provides risk-based de-identification of data sets containing private personal information. The resulting privatized data sets provide significantly better analytical results than currently available through competitive masking/obfuscation tools without compromising the privacy of personal information. Privacy Analytics is targeting the healthcare market with its set of privacy legislation and regulations, thus easing their certification process for HIPAA. In addition, the corporate big data analytics market (e.g. Internet consumer marketers and financial services providers) is now encountering significant privacy concerns that are addressed by Privacy Analytics.
Privacy Analytics was acquired by IMS Health in June 2016.