Invidi Technologies Corporation
Invidi was founded in 2000 to resolve the growing disparity between pay television’s greater share of television viewership and its disproportionately smaller share of advertising revenue. While television’s large share of ad dollars is testimony to its overall effectiveness, many marketers view television advertising as increasingly inefficient, because it reaches wide or beyond the advertiser’s target audiences, and results in significant “waste.” INVIDI provides cable, satellite and IPTV operators the opportunity to position their services as the most comprehensive source available for targeted television advertising and promotion. INVIDI’s powerful suite of advanced tools enables operators to selectively target television viewers with the same pinpoint accuracy as direct mail and database marketing — without compromising viewer privacy and, thereby, enhancing existing revenue streams and cultivating significant new revenue opportunities.
Invidi was acquired by AT&T, DISH and WPP.