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Influitive is a service which enables brands to leverage their existing base of customers as brand advocates. Through innovatively combining brand advocacy and gamification, users are rewarded when they provide reviews. This builds buzz and accelerates the sales cycles as the most powerful marketing voice is that of satisfied customers.

Investment year: 2014
Industry sector: Information technology
Region: Ontario
Fund:  IT Venture Fund
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BDC Venture Capital Partner

Robert Simon

Senior Managing Partner