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Portfolio company

Influitive

Details
Region
Ontario
Industry sector
Information technology
Investment year
2014
Fund
IT Venture Fund
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Investor
Robert Simon

Senior Managing Partner

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About the company

Influitive is a service which enables brands to leverage their existing base of customers as brand advocates. Through innovatively combining brand advocacy and gamification, users are rewarded when they provide reviews. This builds buzz and accelerates the sales cycles as the most powerful marketing voice is that of satisfied customers.