Logo - Business Development Bank of Canada - BDC
Influitive logo
Portfolio company


Industry sector
Information technology
Investment year
IT Venture Fund, Seed Venture Fund
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Robert Simon - Senior manager partner, IT venture fund at BDC
Robert Simon

Senior Managing Partner

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Dinar Ahmed - Principal, venture capital at BDC
Dinar Ahmed


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About the company

Influitive is a service which enables brands to leverage their existing base of customers as brand advocates. Through innovatively combining brand advocacy and gamification, users are rewarded when they provide reviews. This builds buzz and accelerates the sales cycles as the most powerful marketing voice is that of satisfied customers.

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