A sound sales and marketing strategy can let you differentiate yourself from your competitors and generate more business. When using online and offline tools, it is important to have a clear definition of your business’ vision, its positioning and customer profiles, in order to build a successful strategy.
Your marketing and sales coach can help you define the best sales and marketing channels and activities for your company, adapt these to your situation, and in turn, better position your business in the market and increase sales.
Sales and Marketing for Small Business will help you:
- assess your current sales approach and marketing activities;
- craft your sales script;
- identify the most promising marketing opportunities; and
- apply practical tools, templates and tips to build a strong foundation to your sales and marketing strategy.
Here is our three-step coaching process for building a solid sales and marketing strategy in three months:
Your coach meets with you to understand your business and objectives. Then, we present our assessment which includes:
- your brand
- your products/services
- your competitive situation
- your customers
- your sales channels
At the end of this phase, the coach introduces the workbook you’ll be using throughout the project, including any key concepts you should know.
Your coach helps you use the tools and templates in your workbook to identify the sales and marketing channels and activities that can help you meet your objectives:
- your ideal client profile
- drafting your script
- mapping out your sales process
- objection handling
Your coach will help you identify the best marketing tactics for your business and learn how they work, from offline channels such as tradeshows and direct mail to online channels such as websites, social media, email and more. You will then receive a marketing roadmap of activities to launch over the next 6 to 12 months.
BDC showed us how to prioritize our marketing activities by evaluating their cost and impact on sales so that we could achieve our objectives while maximizing our investment!
Thanks to BDC’s coaching, we are now well equipped to promote our company. I am very confident that I can meet our sales targets and take the company to new heights.