Leading a business is never easy, but you’re not on your own. Our most popular articles of 2019 will give you practical advice to help grow your business or start one from scratch.
Whether it’s deciding how much your product is worth, what market research you need to do, or how to retain your employees, we hope these articles will help you build a stronger business that can continue to grow in 2020, and beyond!
1. How to price your product: 5 common strategies
Deciding how much to charge for your product is more than adding up your costs and tacking on a mark-up. How much the customer is willing to pay for your product or service has a lot to do with how much it is valued.
2. A practical guide to market research to help you make better decisions
Market research is crucial to your success whether you’re entering a new market, looking for customers or launching a new product. You need a well-designed market research plan that asks the right questions and avoids common mistakes.
3. How to retain employees in a tight job market
It’s more important than ever to hold on to your employees. Use these five strategies to hire people who are likely to stay with your company and create a work environment that provides opportunities and treats people as individuals.
4. Step 1—What to do before starting a business
Do you dream of being your own boss? Do you have a great idea for a product or service? We have lots of resources to help you assess whether you have the right personality to be an entrepreneur, explore business ideas and get started.
5. A simple guide to tax deductible business expenses
What can you deduct for your business expenses at tax time? Follow this guide, but do remember that expenses must be reasonable and incurred to earn the business income and do not include personal items, such as clothing and parking tickets.