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Free eBook: Online marketing

Discover how online marketing can propel your business forward


Learn how the Internet can help you attract customers and increase sales with the 4 steps to online marketing success, and get inspired with real-life success stories of Canadian entrepreneurs.

You will learn

  • Simple steps to devise and implement an online marketing road map
  • Principles of effective online design
  • The 5 key tools you need to attract customers
  • Which selling approach works best online
  • Tips for creating effective online content
  • How to track results with simple online tools
View an excerpt of the eBook


Getting started

Follow our simple steps to create an online marketing road map that will guide your digital activities in support of your business goals.

Building your digital presence

Discover which elements should be part of you digital presence and learn the principles of effective online design.

Attracting customers online

Learn why digital marketing is all about being found by your customers rather than selling to them, and which five essential tools should be included in your online planning.

Measuring and optimizing your digital efforts

Discover how to continuously improve your digital marketing efforts with the help of free-to-low-cost online tools.

Get our free eBook

Access to the guide will be emailed to you.