Learn how the Internet can help you attract customers and increase sales with the 4 steps to online marketing success, and get inspired with real-life success stories of Canadian entrepreneurs.
You will learn
View an excerpt of the eBook
Simple steps to devise and implement an online marketing road map
Principles of effective online design
The 5 key tools you need to attract customers
Which selling approach works best online
Tips for creating effective online content
- How to track results with simple online tools
Follow our simple steps to create an online marketing road map that will guide your digital activities in support of your business goals.
Building your digital presence
Discover which elements should be part of you digital presence and learn the principles of effective online design.
Attracting customers online
Learn why digital marketing is all about being found by your customers rather than selling to them, and which five essential tools should be included in your online planning.
Measuring and optimizing your digital efforts
Discover how to continuously improve your digital marketing efforts with the help of free-to-low-cost online tools.