How much time should I spent on writing a marketing plan?

If you’re writing your first marketing plan, Kazim says to allow between four to eight weeks to complete the process. After that, you’ll want to update your plan at least once a year, spending a couple of weeks to ensure the plan reflects the changing needs of your business and your customers.

Other than my bookkeeper or my CFO, who else in my business can help me with my marketing plan?

As you go about writing and revising your plan, Kazim recommends getting input from many people throughout your company. “Anyone who deals with customers in any capacity is a key resource,” she says, giving customer service reps, sales reps and on-the-ground technicians as a few examples. “They’re the ones with all the insights into what makes your customers tick.” Use our free marketing plan template to get started.

Is an outside expert necessary for a marketing plan?

It is not necessary, but because most entrepreneurs are not marketing experts and aren’t always sure where to start when it comes to picking tactics or allocating budget, don’t be afraid to ask for help. Bringing in outside assistance can help you design a truly effective marketing plan. “While you can do the basics on your own, you may want outside help from somebody who has done this before and can teach you about the costs involved and what to expect,” says Kazim.

Where can I find experts on making a marketing plan?

You may want to consider shopping out your plan to marketing communications agencies. Get quotes from them on how much it’ll cost to execute each tactic identified and then, when you’re ready, pick an agency and get started. If you need an expert to help you put together a fully developed marketing plan, BDC Advisory Services can design a plan customized to your company’s needs.

Republik: établir des connexions responsables

15 avril 2019 | Par Craig Ryan

L’entreprise montréalaise Republik travaille avec des marques qui ont un impact social et environnemental positif. Écoutez le président, Vincent Fortin, qui décrit comment l’agence de marketing veut connecter des marques responsables avec des consommateurs responsables en créant des campagnes en ligne promeuvent les relations plutôt que la consommation de masse.