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‘Supercoach’ out to build startup brands

Brandproject News, February 19, 2016 – After Bell Canada bought out Virgin Group's share of Virgin Mobile in 2009, the telecom upstart's CEO Andrew Black turned to Virgin's billionaire founder Richard Branson for career advice. "He said, 'You're really good at starting companies,'" recalls Mr. Black, who had previously led Lego's Americas business and held senior roles at Nike and Dr Pepper/Seven Up. "'But don't do one, do three or four a year. That's what I used to do.'"

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