Your business plan should include

1. Business overview: A brief description of your company and where it stands in the marketplace;
2. Sales & marketing plan: The sales & marketing strategies that will be used to target your customers;
3. Operating plan: A description of the physical aspect of your business operations;
4. Human resources plan: Details on your key staff, HR policies & procedures;
5. Action plan: The planned actions of the business over the next 2 to 3 years;
6. Executive summary: A summary of the reasons you are seeking financing, together with a summary of your business operations;
7. Financial appendix: The facts and figures that back up what you say in your plan.