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Profit$ Magazine

View Profit$ - Spring 2012

Cover story:

A customer-driven company
Success flows from understanding what clients need and want

You would be hard pressed to find a more traditional and glamour-free business than manufacturing industrial boilers. That’s why it’s surprising to hear Nancy Simoneau compare her boiler company to the world of fashion when explaining the importance of keeping up with customers’ evolving tastes and needs.

Also in this issue:
  • President’s message: Making a difference
  • Networking basics for entrepreneurs
  • 60-second coach – My best advice
  • Tackling Canada’s emerging skills crisis
  • Managing complexity: A checklist
  • SMEs by the numbers
  • Feature: Internet sales surge – How to boost customer visits to your website
  • Entrepreneurs First: Manitobah Mukluks – Sean McCormick makes the trek to a global brand
  • In her own words: Northern exposure – Wendy Tayler’s high-flying career
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