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Resources

Mapping your future growth: five game-changing consumer trends

This report showcases the select opportunities awaiting small and medium-sized enterprises and presents strategies to adapt to and benefit from five emerging Canadian consumer behaviours.

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Omnibus WEB : major consumer trends. A BDC- Ipsos Marketing survey

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Five must-watch trends shaping the future of Canadian business (infographic)

Five must-watch trends shaping the future of Canadian business (infographic)

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Small business is big in Canada (infographic)

Small business is big in Canada (infographic)

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E-commerce revolution

E-commerce is revolutionizing the way Canadians do business, but Canadian entrepreneurs are missing out. Just 10% of small businesses were selling online last year, Statistics Canada says. Meanwhile, Canadian consumers spent an estimated $21 billion on online purchases last year, up nearly 30% in just two years, according to research firm eMarketer.

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Financing business growth

Say you’ve got a small business in need of a loan. You’re growing, and you’d like some extra money for an expansion project. Sales are going up, and you’re making a nice profit. Should be an easy sell to the bank, right?

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Here’s how to improve your odds abroad

If you’re an entrepreneur with growth on your mind, the place to look for fresh markets is no longer just the U.S., the European Union or Japan. It’s increasingly important to consider China, India, Brazil and emerging countries in Southeast Asia, says Frank Pho, Vice President, Global Expansion, at the Business Development Bank of Canada (BDC).

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Working the Web

In a few short years, the Internet has become indispensable for business. Today, a website is a vital tool for many companies. However, Canadian entrepreneurs lag in using the Internet to boost sales and reach customers. Only 40% of small businesses in Canada had a website in 2012, according to Statistics Canada. And even those with a website often don’t use it effectively.

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Boomers and your business

We all know Canada’s population is aging. But how will changing demographics affect your business? First, the good news. Aging consumers have different buying habits, so that means opportunities if you’re creative. The bad news is that as baby boomers retire, many businesses will face labour shortages because not enough younger workers will be around take their place.

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