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Free and low-cost social media management tools for your business

2-minute read

In today's digital age, there's a multitude of social media platforms you can use to increase your online presence, build brand awareness and drive sales.

But managing multiple social media platforms can be overwhelming. Technology offers solutions to streamline your efforts and save time.

How does a social media management software help?

Once you’ve set clear goals and identified key metrics for your business, social media management tools can help you track and analyze your efforts across various platforms.

These tools make it easier to:

  • Schedule posts across multiple platforms
  • Spot industry trends
  • Follow customers, competitors and thought leaders based on topics or keywords
  • Manage your online reputation
  • Engage with your audience
  • Track and analyze your key performance indicators (KPIs)

What do social media management tools do?

Social media management tools go beyond creating content and connecting with your community. They empower you to streamline your workflow and provide a centralized dashboard to track your performance and identify trends.

AI capabilities in social media software

AI plays a crucial role in simplifying various aspects of content creation and posting. With AI-powered features you can effortlessly:

  • Discover new topics and trends for creativity and inspiration.
  • Obtain content and hashtag recommendations based on trending themes and audience interests.
  • Write or refine captions to maximize their impact and reach.
  • Generate images and videos tailored to the preferences and interests of your target audience.
  • Automate scheduling to optimize the timing and frequency of posts across multiple social media platforms, ensuring a cohesive brand presence.
  • Improve sentiment analysis by processing large volumes of data, allowing you to respond quickly to positive and negative customer opinions.

Free and low-cost social media management tools

There are a range of tools available for tracking and managing your company's online presence. If you're just starting out, consider exploring the following free and low-cost options:

Revised March 2024

This table lists applications alphabetically and isn’t exhaustive. Hyperlinks to external sites do not constitute endorsement by BDC of those websites or any information, opinions, products or services expressed or described on them.

Furthermore, the list is only a starting point and excludes applications not offered either in English or in French, or that are neither low cost nor free. When assessing which solution is best for your organization, you will probably consider many other factors.

BDC will review and edit this list regularly. If you offer a similar application and would like us to consider adding your solution, please contact us.

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