Your business plan is the most important document you will prepare: It says who you are, describes your business, and shows how you will be profitable.
BDC's article "How to write an effective business plan" provides a brief outline of the key elements of a plan. A properly formulated plan can help you gain confidence with lenders, investors and shareholders. Other useful links:
Marketing is an important section of your business plan, and will require some research on your part. For a general introduction to marketing concepts, try Marketing and Sales by the CB network or consult BDC’s article A 5-step, no-nonsense marketing plan.
- If your business will rely heavily on marketing, you may want to create a separate marketing plan.
- Looking for statistics? Statistics Canada can help, or see Industry Canada' Researching Markets list for other sources. (Many firms hire consultants to do this work—for example, BDC Consulting offers such a service for a fee.)
- If you live near a Canada Business centre, you can drop in and use their reference library (or call; many centres can offer search assistance for a fee).