Several guerrilla marketing techniques have evolved that attract people to websites.

Generally these involve:

• Joint venturing. Sites join together to explore new opportunities. Unlike many offline businesses, who see joint ventures as competition, online A and B can join together to create C, an ancillary business that isn't quite like either A or B.
• Affiliate programs. Site A sells products created by site B for a small percentage of the revenue it generates.
• Reciprocal links. Contact sites with similar but not competing products or services, and exchange links. Reciprocal linking is also a popular method of increasing search engine ranking, but many search engines discount excessive "link-farming."
• Ezines. If you produce a regular electronic newsletter that offers useful information on some subject, and if it grows, you'll build a large mailing list and you can start charging other e-commerce companies to put ads in your ezine.
• Blogs. Write a blog about developments in your field. Focus less on advertising and more on “news your readers can use.”
• Search engine submission. Submit your site to the top search engines. Pay close attention to meta tags, keywords and headings to get a higher listing.
• Article writing. Compose articles on popular topics and submit your work, with links to your site, to online article directories.