Before you choose traffic-generation techniques, you first might want to take a look at your business model and the nature of your business.

Sites that sell products need traffic volume from shoppers. But service businesses usually operate in identifiable niches, offer information instead of products and rarely sell online. You should place more importance on the type of traffic than the volume.

Most smaller service businesses operate locally rather than globally, usually through referral networks. For those businesses, websites are in essence online brochures that display the business operator's expertise. This expertise also becomes the basis for attracting the proper traffic to a website, so everything on your site should display that expertise. This means posting useful information that educates visitors or helps them solve their problems. Service business sites should constantly add new information so that visitors come back regularly.

Also, service businesses should issue regular electronic newsletters to clients and potential clients and have the signup information prominently displayed on their sites. You might also write a blog. The information has to be useful or entertaining if it is going to attract readers. Hard selling will simply turn them off.